With the help of campaign data as well as customer data, proper campaign analysis can be done. It helps in identifying the suitable mode of campaigning to convert a customer. With data-driven campaign analysis, it is possible to do a more dedicated and personalized marketing. Also, it helps in the optimization of campaign ROI.
For example, the top management can easily identify the strong and effective campaigns from the weak and ineffective campaigns and make budget provisions accordingly. It helps in driving campaign strategies and reduce customer acquisition and retention costs.