Prescription Data Analytics
A huge volume of data is getting generated on a daily basis in forms of prescriptions. The historical data gathered through prescriptions (new prescriptions as well as the total prescriptions) can be used by the pharma companies in order to conduct predictive analytics. It will help them to track the historical trends of prescription sales across various parameters such as geographic location, etc. This can essentially provide them a competitive overview of the products’ performances as well as future strategies.