Effective Handling of Master Data
In the entire Big Data Analytics ecosystem, while dealing with huge
volume and high velocity of data coming from multiple sources, it is
extremely important to manage, organize, categorize, localize, and
synchronize the master data as per the business rules of the organization.
Master Data Management (MDM) is the core process of handling different
types of master data viz. customer, vendor, store, employee, etc. An efficient
master data management helps in providing a unified view of the
information which was difficult to get in data silos.
The linking and orchestration of the information across various business
critical parameters such as products, customers, stores, employees, assets,
vendors, etc. are supported by MDM. MDM helps to connect the various
masters from multiple systems such as ERP, CRM, Vendor Management
System, HRM, eCommerce, etc. Thus, it helps in obtaining a 360° view of