Business Intelligence and Analytics act upon the raw data or the
transformed data to convert them into insights which are meaningful to the
business users. Thus, it has a direct impact on the strategic, tactical, and
operational decisions by business. The overall performance of the
organization based on various KPIs, the forecasts, etc. can be understood
using BI and Analytics tools.
Descriptive analytics is one of the important and traditional way to support
the business users to get an overview of various aspects of the business
e.g. finance, HR, Production, Customer Satisfaction, etc. The dashboards
and reports coming from the organizational data (stored in various data
sources such as ERP, CRM, POS, Excel, etc.) provides the Single Source of
Truth to the Business Users.